O-One once again with SDF Group for the launch of the new range of 6.4 Series tractors from DEUTZ-FAHR brand
O-One supports SDF, the leading group in the production of tractors and agricultural machinery, with the planning of an advertising campaign on the DEUTZ-FAHR brand's social networks on the occasion of the launch of the new range of 6.4 Series tractors. The partnership with O-One that began in 2016 is therefore consolidated.
The solid collaboration continues between O-One, the digital division of Industree Communication Hub, and the SDF Group, one of the leading manufacturers of tractors, harvesting machines and diesel engines in the world with its own brands DEUTZ-FAHR, SAME, Lamborghini Trattori, Hürlimann , Grégoire and Vitibot. On the occasion of EIMA International 2022 - International Agricultural and Gardening Machinery Exhibition - in Bologna, a new range of 6.4 Series tractors from DEUTZ-FAHR brand was presented, with a power range between 136 and 150 hp, conceived to combine efficiency, compact dimensions, agility and comfort with the brand's unmistakable German quality and technology.
O-One supported the launch of the new 6.4 Series with a multi-channel advertising strategy and dedicated sponsorship plans on DEUTZ-FAHR brand's social channels - such as Facebook, Instagram, YouTube and TikTok - and individual countries. In parallel, O-One contributed to the drafting of specific captions for the editorial plans in the teaser, launch and follow-up phases. An international campaign involving some of the main European countries, such as Italy, France, Spain, Benelux, United Kingdom, Portugal and Germany.
The vertical knowledge in the sector and the ability to grasp its trends have allowed the agency to develop a project and a content strategy structured on the real needs of the brand communication target, strengthen their awareness and engagement and manage their traffic and lead generation.
O-One and SDF boast a multi-year relationship of trust and collaboration. In fact, the digital division of Industree Communication Hub has been supporting the international leading Group since 2016, in particular through a digital strategy focused on social media and media campaigns for two of the Group's brands, DEUTZ-FAHR and SAME, and the creation of digital contents, lines international markets coordination guide and product launch strategies.