Zodio arrives in Italy: Industree Communication Hub signes the communication project
Zodio, Adeo Group’s brand (Leroy Merlin, Brico and Bricoman) dedicated to creative living, chose Industree Communication Hub as partner of integrated communication for the launch of the brand in the Italian market. The opening of the first store in Milan was held in recent days with great participation of experts and food lovers, the art of decorating and receiving.
Industree Communication Hub has been selected by Zodio, Adeo Group’s brand, French leader in the international market of bricolage and the do-it-yourself (between the signs, Leroy Merlin, Brico and Bricoman) for the communication project of launching the brand on the Italian market.
Zodio presents a feminine and innovative format: a place to find everything you need for the art of hospitality in the house, the living and creative crafting, but also inspire, create and explore new ideas.
The success of the opening of the first store in Milan was the perfect end to a work of close cooperation between the French company and the agency, which in one year has taken care of all phases of organization and communication of the project.
Industree Communication Hub called the global identity of the sign pointing to creative living, realizing concept and design of all production, the company profile to magalogue, by means of in-store communication materials on the store.
To ensure maximum visibility of Zodio to debut in Italy, Industree Communication Hub has also developed an integrated media relations and digital PR. More than 40 journalists from sectoral and bloggers belong to the food sector, DIY / design and lifestyle have been involved for the inauguration: that have made extensive coverage on traditional and digital channels.
The digital launch of the brand was given to O-One, an agency part of Industree Communication Hub, which was responsible for the design concept, the design of the user experience and development of the site www.zodio.it, designed and built to be accessible on the move, creating an e-commerce channel for atelier purchased online.
O-One was also in charge of the concept, production and editorial management of campaigns of social teasing and live storytelling of the opening in Milan, on the platforms Facebook, Instagram and Pinterest.
"See the birth of a brand virtually unknown on the national territory, to follow all stages of development, orchestrating all points of contact with the customer to create a consistent communication that transmits effectively our unique emotional plus, it was a good challenge." - explains Sara Pupin, Head of Communications / Marketing Zodio Italy - "The greatest difficulty was to explain ... Zodio Zodio not be explained, it must be done live. The success achieved during the first period of openness, affection and enthusiasm that customers are showing us every day, both in the store, which on digital channels, is for us the best recognition and the lifeblood that drives us to look to the future with passion and enthusiasm. "