The Yamaha Niken Demo tour is back on track: Even the 2021 edition bears the signature of Industree Communication Hub
A new journey to experience the dynamism on three wheels signed by Yamaha: the Niken Demo Tour 2021, the exclusive event that brings together motorcycle lovers from all over Italy to test on the road the Niken and Niken GT models, started on May 8th. Also for this edition, the Brand Entertainment division of Industree Communication Hub supports Yamaha Motor Italia in all organizational and logistic aspects for the realization of the activities in total safety and in compliance with the anti-Covid regulations.
Yamaha Motor Italia renews its collaboration with Industree Communication Hub for the realization of the Niken Demo Tour 2021, five not-to-be-missed events for motorcycle enthusiasts who will be able to enjoy the experience of riding the Niken and Niken GT models on the most winding roads and tightest curves in Italy to appreciate the qualities of the Japanese company's three-wheelers.
The tour, inaugurated on 8 May at the Passo della Raticosa (FI), a splendid setting in the Tuscan-Emilian Apennines, will continue over the next four weekends, touching on particularly evocative locations: on 15 and 16 May, the second leg at the Passo della Cisa (PR), 22-23 May at Pedavena (BL), 29-30 at the Passo del Penice (PV) and concluding on 5 and 6 June at Arona (NO).
Test rides are managed safely and in full compliance with anti-Covid regulations. To avoid crowds and ensure the availability of the bike, the online booking is mandatory.
Before tackling the breathtaking routes on the saddle of the three-wheeled bike, the qualified Riding School Pedersoli staff will give a briefing to the participants to explain the features of the Niken and answer all curiosities, also on the peculiar Leaning Multi-Wheel technology.
The Brand Entertainment division of Industree Communication Hub has supported Yamaha Motor Italia in the planning of the whole project, with particular attention to the definition of the roadmap, in order to preside over the most suitable locations to enhance the unique features and potentialities of the motorcycles, taking care of all the organizational and logistic aspects for the realization of the activities in total safety and in compliance with the anti-Covid regulations.
Thanks to the experience gained alongside the most important brands in the automotive world, the agency is able to provide added value to the project, both strategically and operationally, creating for the company and its dealers unique and exclusive opportunities to meet and talk with the riders who participate in the technical tests and express their interest in the proposed models.