Seventh edition for Panini Tour: a great success signed Industree Communication Hub

Industree Communication Hub signs the concept, design and organization of Panini Tour, the touring exhibition dedicated to the launch of the collection “Calciatori”. From the start of the Tour, which took place seven years ago, Industree Communication Hub and Panini have continued to grow the project by creating entertainment events characterized by strong aggregation. The communications agency has developed an innovative model of engagement and brand entertainment.

The Panini Tour 2015 is moving towards its conclusion, having reached over 120 successful events the most important squares of the main Italian cities, malls, department stores and some special locations along the entire peninsula, from South to North to reach fans figurines just anywhere.

"With our tour we have a concrete example of how children can spend more time enjoying 'physical' game as collecting figurines - says Antonio Allegra, Director Market Italy of Panini - during the events, children exchange, play, socialize and fun; all accompanied and inspired by a passion for football".

"Furthermore - continues Milena Colombini, Marketing Manager of Panini – we continue to insist on a number of ideas that offer socializing figurines: with Figuriniadi we urge healthy competition, with the exchange as a good test of negotiation, by sharing a passion with the father or grandfather, a beautiful dialogue between different generations".

"The big news of the Panini Tour 2015 are the 'Figuriniadi', a competitive format, accessible to all, allowing collectors of all ages to test themselves in simples games” - explains Andrea Consolini, Event Manager of Industree Communication Hub and continues – “the model of engagement that is at the base is well proven, effective and viral and allows us to further enhance the entertainment value of each event and to feed the interaction between users through publication of results and rankings on the website of the product and the main principals social enterprise".