Panariagroup entrusts O-One with the social media strategy of its brands Lea Ceramiche, Cotto d’Este, Ceramica Panaria and Protect

Milan, 18^th April 2017 – Since August 2016, Panariagroup and O-One are increasingly tightening their collaboration. The Group based in Fiorano Modenese has entrusted O-One with the management of its social media marketing and digital PR activities. O-One will manage all the social media profiles of the primary brands of the Group: Lea Ceramiche, Cotto d’Este, Ceramica Panaria and the products embedding the antimicrobial technology Protect. In so doing, it pursues the goal of implementing a communication strategy which emphasises both the common core values of Panariagroup and the distinctive features of every single brand.

All the brands will be managed based on a content strategy fitting with their respective characteristics and considering their specificity in terms of creativity, tone of voice and value proposition. Such an approach will balance an appropriate engagement of the fan base with marketing oriented contents, in order to maximise the expected return on investment.

This important partnership is part of the evolution of Panariagroup’s communication strategy, which aims at increasingly promoting the Group’s excellence and distinction through differentiating activities on all the media and platforms. In this framework, digital communication plays a paramount role. Accordingly, social media become one of the strategic levers to disclose new scenarios in building relationships with the brands’ relevant targets, both designers and final customers.