O-One signs the Ducati Word website of Mirabilandia, the first thematic area in the world inspired by a motorcycle brand
Mirabilandia has chosen O-One, the digital unit of Industree Communication Hub, to realize the Ducati World website for the new thematic area of the largest amusement park in Italy.
Milan, 27th March 2019 - In April 2019 Mirabilandia, part of the Parques Reunidos Group, inaugurates Ducati World, the thematic area inspired by the famous motorcycle brand that will occupy about 35,000 m2 of the amusement park located in Ravenna.
Mirabilandia has chosen O-One to plan the design and development of the website to present to the public the thematic area of the park dedicated to the Ducati universe. The various sections of the site were designed to give users the idea of what Ducati World will be and to give visibility to the four innovative attractions dedicated to the whole family: the most awaited is the incredible DesmoRace, a dueling coaster interactive double track simulating the driving of a Panigale V4. As can be seen from the video interview released, also Andrea Dovizioso, MotoGP Ducati Pilot, is impatient to experience the new attractions of Ducati World. The site describes the world of Ducati motorcycles, but also presents a preview of all the details of the area, the news and events related to the partnership between the motorcycle brand and Mirabilandia.
In addition to designing, developing and launching the website, O-One has created the concept of communication campaign, the digital creativity and all the illustrations on the site for a 360 degree rendering of Ducati World.