O-One launches "social lead generation program": new business opportunities from social networks

O-One, digital agency of Industree Communication Hub, launched the "social lead generation program", a set of services including social adv strategy, the editorial management of campaigns, planning and acquisition of space, in addition to measurement and reporting on the results, with the aim to capitalize on major corporate investments social platforms (Facebook and Twitter), transforming user into a real customer.

In addition to generating qualified leads and enhance brand leadership, the activities relating to the "social lead generation program" is designed to promote the launch of new products, spreading initiatives increasing traffic on the web page, e-commerce support plans to a defined target and create offers in the shop.

"The code is entertainment, but it evolves and takes shape definitely the reason why the investments of the brand on social networks” - explains Gianfranco Fornaciari, CEO of O-One - "The investments are not just intended to increase fan or follower but aimed at creating contacts aimed at a call to action of various kinds. "

"The same social network" - says Fornaciari - "nourish and guide this trend, providing advertising formats more and more sections and designed for commercial purposes. But it is the hallmark of advertising on social media (highly dependent on the conversational nature of every action that takes place there) to require specific skills, as well as creative ones, are able to go beyond planning and buying, also including monitoring and comment moderation. Our "social lead generation program" was born from specialized skills that complement the offer of social media agency, media center and digital creative agency of inspiration".

O-One has already developed campaigns of social advertising for Durex, Marella, Alfa Romeo, Kartell, Medela and Hyper, with results in line with strategic business objectives of each brand.