O-One launches Omnicommerce, the multichannel e-commerce project
O-One (www.o-one.net), digital unit of Industree Communication Hub (www.industree.it), launches Omnicommerce, a new strategic approach for companies, based on the synergic usage of all social and digital media and born to build effective multichannel e-commerce projects.
In an expansion context for e-commerce in Italy, O-One, digital unit of Industree Communication Hub, presents to companies Omnicommerce, a new strategic approach based on the synergic usage of all communication media, born to support brands through online buying.
Omnicommerce aim is the building of multichannel business projects: the purchase journey involves different touchpoints and has to be guarded by brand for a continuous contact with user, before, during and after buying.
Thanks to its long experience in digital communication, O-One offers a complete set of services, as done in the past for Bricocenter and Zodio: from scenario analysis to strategic advice, from e-commerce platform development to social media management.
O-One assures a multichannel contact experience among brand and user, able to trigger the target along purchase journey. Omnicommerce goal is to direct marketing investment to consumer acquisition and increasing loyalty.