O-One is the new digital partner of Mirabilandia Parks
The largest entertainment park in Italy has chosen O-One, the digital unit of Industree Communication Hub, for a two-year collaboration aimed at renewing the brand's digital strategy, based on the agency's digital native DNA.
Milan, June 4th 2018 – Among the entertainment leaders in Italy, Mirabilandia Parks has chosen O-One as a strategic partner for the brand digital communication.
The largest amusement park in Italy, which is part of the Parques Reunidos
group, one of the major entertainment companies worldwide, has chosen to link
up with the digital agency for a two-year collaboration with the aim of defining
and renewing the strategic assets in digital and social environment of the
parks "Mirabilandia Parks", "Mirabeach"
(announcements of 2018 from the claim "The Caribbean to
Mirabilandia!") and "Ducati World" (whose opening is
scheduled for 2019).
The expertise of O-One will bring an integrated digital native approach in
which the interaction logic typical of digital and social environments
will form the basis on which to develop an original and innovative
storytelling that will update the classic theme of entertainment, through a
more authentic and emotional experience that every person can experience
within Mirabilandia Parks.
O-One has took charge of the strategy, the supervision of editorial production
and the planning of advertising on Social Media (planning, setup and
management of adv campaigns). Beginning with the campaign carried out during
the reopening of Mirabeach, scheduled for June, with the aim of communicating
all the news of the park for a differentiated target that embraces families,
teenagers and young adults.