O-One is entrusted with the management of Lea Ceramiche social networks, among the stars of Cersaie 2016
Lea Ceramiche, part of Panariagroup Industrie Ceramiche Spa, a leading international ceramic group, has entrusted O-One (www.o-one.net), digital unit of Industree Communication Hub (www.industree.it), in charge of the strategy and management of their social profiles on Facebook, Instagram, Twitter, YouTube and Pinterest.
Launch of the collaboration between Lea Ceramiche, part of Panariagroup Industrie Ceramiche Spa, a leading international ceramic group, and the O-One agency, the digital unit of Industree Communication Hub.
The company based in Fiorano Modenese, which is distinguished for offering trendy products, international taste and high design content, has entrusted O-One the management of their social profiles on Facebook, Instagram, Twitter, YouTube and Pinterest in order to communicate the new brand identity.
It was structured a communications strategy that addresses both the professionals and the end user, highlighting the specificities of each collection and the corporate values of excellence and innovation through dedicated format in which the inspirational element remains central.
The Instagram profile, in particular, was the subject of a major restyling and re-organization and re-processing of content, to visually translate the aesthetic innovation that is characteristic of the brand's DNA.