O-One is awarded the management of Natuzzi and Divani & Divani by Natuzzi social profiles and digital PR
The collaboration between Natuzzi and O-One (www.o-one.net) starts: the leader in the furniture industry chooses the Industree Communication Hub (www.industree.it) digital unit to tell the brand online.
O-One, the digital unit of Industree Communication Hub, won the tender announced by Natuzzi and was awarded the management of the digital PR and social properties (Facebook, Twitter and Instagram) of Natuzzi Italy and Divani & Divani brands.
The partnership was launched at the Salone del Mobile 2016, which marked the beginning of the partnership to strengthen the brand image of the company leader in the furniture industry. O-One has taken part at the event directly from the stand of Natuzzi Italy and at the flagship store in Via Durini, in Milan, which hosted an event dedicated. The agency has developed a storytelling strategy on social channels Natuzzi Italy, in order to tell the brand's values and his primary source of inspiration: Puglia, present with its natural and historical-cultural heritage of the very essence of company.
The O-One business has hit the mark and is worth a special mention by Blogmeter: on Twitter, in fact, Natuzzi Italy is in the top 3 of the brands that have distinguished themselves in terms of unique impressions. The digital strategy has enabled the brand to position itself on the major social channels with excellent results, notably through the planning of an ad hoc advertising campaign designed to fully exploit the communication potential of the brand.
To O-One also manage the Facebook page Divani & Divani by Natuzzi and processing business blog content Natuzzi Italy (blog.natuzzi.com) and Divani & Divani (blog.divaniedivani.it).