O-One for Medela Italy, dialogue with the mothers gets social
Medela Italy, Italian branch of the worldwide manufacturer of medical devices for breastfeeding, has chosen O-One, an agency specialized in digital communication, for the design and management of social media strategy. Objective of the assignment is to open a line of dialogue, empathy and emotional, with the mothers on breastfeeding.
O-One, an agency specialized in digital communication - which is part of Industree Communication Hub - was chosen for the strategic and operational management of social media Medela Italy, the Italian subsidiary of a leading international manufacturer of medical devices for breastfeeding, headquartered in Switzerland and has offices throughout Europe.
The company, which for more than fifty years promotes the health of mothers and their children, thanks to product lines in support of breast, has decided to launch in our country as a line of communication on social networks, that allows you to communicate directly with consumers end.
The new and expectant mothers now have two platforms of social Medela Italy, the Facebook profile, recently renovated, and the new Twitter account, to put in freedom doubts and questions on the topic of breastfeeding, and receive tips from experts in pills and advice on the use of the products of the brand.
With the support of the experience on digital and social communication of O-One, the company gives voice to mothers and aims to involve dads, giving them a place to meet and share their experience as parents, creating a community concerned and investee.
On both profiles the first results have been very positive and in the coming months we will follow up the work started on the two social platforms extending it to other digital channels.