O-One for Brother Italia: digital strategy and adv for blog and YouTube channel

Brother Italia, the commercial branch of the Japanese multinational company that has been producing and selling printing technology solutions all over the world for over 110 years, has entrusted the agency O-One to increase visibility and traffic on the blog and YouTube channel of the Brand.

In order to promote the BeBlue blog, O-One has added to the activity of content production the one of social advertising. The agency has defined the editorial line of the articles, creating an engaging storytelling and of real interest for the target, through the drafting of useful and easy-to-use articles to describe the features and methods of use of Brother products. The content is specialized and vertical to effectively reach B2B users from sectors as diverse as banking & finance, food, healthcare and transportation.

For each article, a social declination is studied for the Facebook and Linkedin channels of the Brand, creating customized formats for advertising promotions: to support the visibility of the blog content and therefore the traffic to the official website, a social adv strategy was also developed.

With the aim of maximizing the visibility of the YouTube channel, O-One has developed a specific social strategy for the platform: in addition to defining the guiding languages for the restyling of the Brand's channel, it has structured an advertising strategy aimed at strengthening the engagement and expanding its audience, reaching profiled users potentially interested in the range of Brother printing solutions. In addition, the agency organized digital training sessions to share skills and strategic tools with the company to create profiled adv campaigns on the YouTube channel.