O-One brings Unipol Banca’s new commercial strategy online

O-One, the digital unit of Industree Communication Hub, attends to the new digital presence of Unipol Banca. The aim is to portray in a consistent and harmonious manner the new commercial strategy of the company, which envisages a convergence between My Unipol Banca and Unipol Banca brands.

Milan, 17th February 2017 - Unipol Banca has chosen O-One, the digital unit of Industree Communication Hub, as strategic partner for designing its new online presence.

The latter mirrors the new commercial strategy of Unipol Banca. The convergence between My Unipol Banca and Unipol Banca is reflected in a common website (www.unipolbanca.it) and conveys the transformation of My Unipol Banca from an online bank to an integrated system of digital products and services open to all Unipol Banca’s customers, who can also benefit of substantial and exclusive discounts and promotions.

Besides the strategic support and the logic and operating designing, O-One oversaw the logo restyling and the new My Unipol Banca area creativity. The purpose is to strengthen the “family feeling” of the two brands in order to effectively communicate their identities, which overlap from an institutional perspective but are redefining their commercial positioning in accordance with these new strategic directives.

Tags: Agenzia di comunicazione integrata, Brand Identity, Digital strategy, Identity, Strategic approach, Web development