O-One and Lumiere & Co, together for the project #FilmaMi
The film production company Lumiere&Co has chosen O-One, the digital agency of Industree Communication Hub, for the creativity of the project #FilmaMi. On the website dedicated to the contest, until June 7, citizens can upload a video that tells the Milan of those who daily live. The best contributions may become the seventh episode of the collective film "Milano 2015", which boasts the participation of three professionals as Silvio Soldini, Giorgio Diritti, Walter Veltroni, and three new directors whom the actress Cristina Capotondi, dancer Roberto Bolle and musician Elio (Elio e le Storie Tese).
Lumiere & Co, film production company in Milan, has chosen O-One, agency digital - which is part of Industree Communication Hub - to cure the creativity of all the communication media of the project #FilmaMi, which aims to create a sort of collective image of Milan, thanks to the contribution of those who live it every day, on the pattern laid down 30 years ago by Ermanno Olmi, with "Milano '83".
On the website dedicated to the initiative www.filmami.eu, until June 7, citizens are asked to upload short videos that represent the faces, voices and the beating heart of the metropolis.
The role of O-One has been to rethink the naming initiative, accompanied by rational that provides a conceptual background to the proposal. The agency then led digital creative work to support the realization of the platform upload of User Generated Content. Its also the creation of the concept and the corporate image of www.filmami.eu.
The #FilmaMi guideline is to tell the city through multiple looks, from life underground until its skyline. The project team will select videos based on the loyalty and creativity of content describing Milan.
"We ask citizens to send original material intact, not worked, then our editors will process it" - says Christian Mainardi, responsible development and communication of Lumiere&Co. - "This work could become the seventh episode of the collective film "Milano 2015" or, depending on the material collected, also a film in itself. All videos collected will become part of the archive FilmaMI and will be donated to a media library of the City of Milan. "
The collective film "Milano 2015" boasts the participation of three professionals as Silvio Soldini, Giorgio Diritti, Walter Veltroni, and three new directors whom the actress Cristina Capotondi, dancer Roberto Bolle and musician Elio (Elio e le Storie Tese).