O-One and Durex, a successful launch for Loveville 2015 to the tune of "Make love make energy”
Great enthusiasm for the launch of Durex Loveville 2015, the competition that every year proclaims the city more sexually active in Italy. Creativity "Make love make energy" brings the joint signature of O-One, which manages from 2012 the social presence of Durex Italy, and Industree Communication Hub. In recent days in Florence, Milan, Rome and Naples, the lovers from all over Italy have gathered to meet a soul mate and push their city towards the conquest of the final victory.
From the creativity of O-One and Industree Communication Hub is born "Make love make energy" concept of the third edition of Durex Loveville, the competition every year proclaims the city more sexually active in Italy.
The invitation Durex to celebrate the energy of love in all its forms: attraction, feeling, sexually charged and complicity has been the leitmotif also Loveville parties, which were held in major Italian clubs, from Milan to Naples , to launch the initiative.
O-One, in synergy with Industree Communication Hub, oversaw the identity of the communication project, from concept to production of the logo of the coordinated, and deals with the activities related to the initiative on social networks
Since 2012 Durex Italy has entrusted O-One management of its social presence with the aim of increasing the proximity between brand and lovers are talking about sex with a tone of voice again, fresh and spontaneous. Even creativity inspired by "Make love make energy" responds to this challenge.