O-One among the winners at Macchianera Italian Awards 2014

O-One, an agency specialized in digital communication - part of Industree Communication Hub, celebrates the victory of “Rocco Tieni Duro” as Best Online Campaign ADV at Macchianera Italian Awards 2014, the prizes awarded by the users of the web that was assigned the 12 September on the occasion of “Festa della Rete” of Rimini. 

The adv campaign of Durex Italy, for which O-One has managed the digital presence for three years, was realized by the agency along with Havas and Innov8 of Aegis Dentsu Network group during the World Cup in 2014. 

The adv campaign was awarded first place for Best ADV campaign online and the hashtag #roccotieniduro ranked third best national hashtag. 

All social channels of Durex Italy were involved: Facebook, Twitter, YouTube, Instagram and WhatsApp recording excellent results in terms of engagement. 

These include more than 4 million users on Facebook and involved 1.5 million impressions on Youtube.