O-One alongside Alfa Romeo for the Zanetti & Friends Match for Expo
O-One, the digital agency that is part of Industree Communication Hub, collaborated with Alfa Romeo during the charity event Zanetti & Friends Match for Expo 2015. The agency was responsible for the digital strategy and social advertising, created the contest "Win the legend" on a dedicated website and managed a storytelling live session during the football game where AC Milan and FC Inter new and old stars played at San Siro Stadium.
Milan, 27th May 2015 – O-One created the integrated communication strategy for the automotive Alfa Romeo brand at the charity event Zanetti & Friends Match for Expo, which was recently held at San Siro Stadium in favor of the right to nutrition for children all over the world.
Alfa Romeo was top partner in this special event that challenged the old glories and the champions of today of the two main football Milan teams, FC Inter and AC Milan, to a charity match; the players came to the stadium aboard the cars of the Milan automaker, ambassador of Made in Italy in more than 100 Countries.
O-One set up a strategy of social advertising on Facebook and Twitter and managed a constant coordination of all stakeholders involved in the initiative.
To support the event the agency created the digital contest "Win the Legend", conveyed on an ad hoc designed site, which tested web users and spectators present at Zanetti & Friends Match for Expo on their knowledge about the historical relationship between Alfa Romeo and the city of Milan.
Among the many prizes, an exciting day at Varano De’ Melegari to experience the Alfa Romeo Driving Courses alongside professional drivers.
In recent days, the lucky winners who soon will live this fantastic experience were extracted: also on this occasion, O-One will be present to produce multimedia contents.
During the charity match, the agency worked with Alfa Romeo with a team of six people who were devoted to the live storytelling session, the creation of the video https://www.youtube.com/watch?v=JBqJmzNKzhY and the photo gallery of the evening.
All materials are available on the official Alfa Romeo Facebook page.