MyGlass chooses Industree Communication Hub to tell brand, products and services
MyGlass, leader in replacement service and repair of car windows, relies on Industree Communication Hub (www.industree.it) the development of an integrated communication plan with the aim of creating awareness in the whole national territory.
The partnership between Industree Communication Hub and MyGlass was founded in May 2016 and will continue throughout 2017. MyGlass, all Italian network, created to offer the excellence in the service and repair of replacement windshields in all the national territory, entrusted the communication to Industree Communication Hub with the aim of giving maximum visibility to your brand.
A 360 degrees communication plan, which sees the synergy their strength. Effective and complementary action that part of the strategy, passes for creativity and reaches the operation through integrated communication tools, through the line. Multichannel planning and targeted marketing actions represent, therefore, the core of the project. The campaign spread advertising the main traditional channels, TV and radio, and digital media, will be supported by a stimulating sponsorship activities and social media marketing.
MyGlass is the new official partner of the Italian championship series A basketball 2016-2017 and Industree Communication Hub took to the field alongside the company to follow the activities related to the sporting event sponsorship. In confirmation of his passion for sports, fun and healthy competition, MyGlass has chosen to support the Italian basketball, the clubs, the players and the fans in one of the most watched sporting events in our country. The agency has developed a complex plan, structured in phases. It defined the strategic role of sponsorship in the communication of MyGlass plan, identified areas and how best to ensure maximum visibility to the brand.
In support of the sponsorship activities, O-One, the digital unit of Industree Communication Hub, deals with the principals of the company brand management. Management provides, in addition to content production, activation of ADS Facebook campaigns and monitoring business performance. Facebook, Twitter and Instagram will act as amplifiers of viral content, designed and produced thanks to a strategic line created ad hoc and accurate editorial planning.