Media Relations: Industree Communication Hub supports Giacobazzi at Vinitaly 2017
Giacobazzi, an Emilian winery playing a major role in the Lambrusco wine’s history since the ‘60s, was one of the leading actors at the 2017 edition of Vinitaly. The “Giacobazzi 1”, a dry Sorbara DOC (Controlled Designation of Origin) Lambrusco, has been selected among the 5 Star Wines during the International Oenological Competition. Industree Communication Hub sided with the company in the course of the most prestigious event in Italy concerning the wine sector, in order to enhance the media visibility of the brand and its products.
Milan, 9th
May 2017 – The Giacobazzi
winery has entrusted Industree
Communication Hub with its media
relations, with a particular focus on specialist press.
In Verona, the winery presented its new Elite line, which
combines wine quality, an exclusive bottle design and a unique expressive style, conveyed in
the number that identifies every wine.
The “Giacobazzi 1” has been selected among the 5 Star Wines during the International
Oenological Competition at Vinitaly 2017. It will appear on the first
edition of the 5 Star Wines-The Book 2017, published by Vinitaly and
Veronafiere.
Industree
Communication Hub took sides with
Giacobazzi to increase awareness about the new range of products presented for
the exhibition, granting the most extensive media coverage, both on specialist press
and online.
The agency is supporting the winery in the development
of its Branding guidelines, from the
copy strategy’s designing and drafting and the production of a moodboard, to
the identification of the most suitable communication statements.