Medela Italy launches the new App MyMedela: adv is planning on mobile.
Medela Italia, Italian branch of the worldwide manufacturer of medical devices and solutions for breastfeeding, launches the new App MyMedela, now available on the Italian market.
The company, a leading manufacturer of medical devices and solutions for breastfeeding, headquartered in Switzerland and that has offices throughout Europe, for over fifty years has promoted the health of mothers and their children. Thus was born the App MyMedela, available free from the Apple Store and Google Play, full of tips and ideas to better enjoy the pregnancy and when breastfeeding.
The mobile media plan, edited by O-One, is entirely designed for mobile devices (smartphones and tablets) and includes three types of campaigns: the SEM activities, aimed at generating qualified traffic and profiled according to the target (Google keyword advertising, Google display in-app and mobile site network, YouTube Mobile display), a campaign to push performance to Download providing ways to buy advertising space in programmatic, and an adv on Facebook.
The goal of the mobile media plan, to be developed over the next two months, is twofold: to generate awareness around the new App and test the most effective tools to use in subsequent months of the campaign to reach the fixed amount of downloads per year of the App.