Maserati and Courmayeur: on Instagram the meeting of two Made in Italy icons
Maserati Italy launches on Instagram the new partnership between the brand and the Municipality of Courmayeur: a real preview of the #MaseratiWinterTour 2015/2016.
Maserati presents on Instagram the partnership between the brand and Courmayeur, two Made in Italy icons of style and luxury.
In recent days, a photo shooting of the most evocative places of Courmayeur was carried out in partnership with one of the most influential Instagramer of the Italian scene.
The Alpine town will host the Maserati Winter Lounge until March 2016, creating a calendar of exclusive events that put the spotlight on the many souls of the town: glamor, gourmet, traditional and sport.
O-One has coordinated "live" the activity of the Instagramer, in addition to having managed the production of exclusive content backstage that will be shared on the social profiles of Maserati.
The photoshooting, made possible thanks to the operational synergy that has been created with the APT of Courmayeur, and the short video with original musical score, which will be produced soon, celebrate the perfect combination of the prestigious Alpine town and the cars of Maserati.
The project will continue in the coming months, with the involvement of other influencers throughout the period of 2015/2016 #MaseratiWinterTour, starting from the event's inaugural season, the Winter Festival, on December 5.