Introducing “Maserati Music Experience” a new Industree and O-One format
Industree and O-One present a new Customer Experience and Brand Engagement Model with the Maserati Music Experience.
The Maserati Music Experience kicked off on Saturday 22 February with a stirring acoustic performance by Enrico Ruggeri in the luxurious Grand Hotel Royal e Golf of Courmayeur.
The Maserati Music Experience is a new format that involves a series of musical performances.It is part of the Maserati Winter Tour 2014 organised by Industree, Events division, and O-One, specialists in digital communications and branded content projects, and promotes the launch of the new all-wheel drive Q4 system and the two Maserati models equipped with this system (the Quattroporte flagship and the new Ghibli sports sedan).
The Maserati Winter Tour 2014 is a travelling event, an opportunity to enter the world of Maserati at the planet’s most beautiful ski resorts (Courmayeur, Cortina and Livigno), and to discover all the secrets of driving in low-grip conditions. A real experience, as well as a digital and social experience to be lived and shared via Facebook and Instagram. Numerous bloggers (food, luxury/fashion, lifestyle, automotive) are also involved.
Test-drives on the snow with a team of professional instructors from the Maserati Driving School of ex-Formula 1 driver, Andrea de Adamich, and private ski lessons with instructors from the Giorgio Rocca Ski Academy have been planned and organised. This creates an innovative engagement program completed with the new Maserati Music Experience, offering participants a multi-sensory experience.
The next Maserati Music Experience is scheduled for Saturday 1 March at 18.30 in the Grand Hotel Royal e Golf of Courmayeur with Federico Poggipollini and Niccolò Bossini. Luciano Ligabue’s two guitarists “will compete” in an exciting electro-rock set with the help of keyboardist Josè Fiorilli. Participation is reserved for Maserati guests.
Photos, exclusive videos, backstage moments and curiosities are available on Maserati Italia’s Facebook page and Instagram account. Follow each step of the event with the hashtag #MaseratiMusicExperience.