Intesa Sanpaolo for young people: the partnership with the Panini Tour directed by Industree Communication Hub
The partnership between Intesa Sanpaolo and Panini has seen the collaboration of Industree for the realization of events within bank branches.
Milan, 2nd May 2018 - Targeting the minors, Intesa Sanpaolo
decided to consolidate its collaboration with Panini and, consequently,
rely on the experts of Industree Communication Hub, who have been
managing the Panini Tour UP! events for years. The bank aims to open the
banking space to an audience that usually does not attend them,
bringing in the branches an element of play and communication,
identified precisely in the reality of the Panini Figurines.
The
Panini Tour - which for some time has taken advantage of playful
moments designed for children - took place in some branches of Intesa
Sanpaolo, with the addition of a game, dedicated to the world of Intesa
Sanpaolo, entitled "Figu Caveau".
Industree
Communication Hub has been a point of reference for managing the stages
of the Panini Tour 2018, also taking care of the communication regarding
the purpose of Intesa Sanpaolo: the conception of a banking environment
that is increasingly welcoming and more open to young people.