Industree Communication Hub won the tender for the organization of Michelin Check & Go, the Italian tour to promote safe driving
The Brand Entertainment division of Industree Communication Hub won the tender for the organization of Michelin Check & Go, the traveling event that will stop in 17 Italian cities to spread a greater culture of road safety.
Milan, 14th May 2019 - Check&Go, the tour promoted by Michelin with the support of Industree Communication Hub, began in Milano on 11th May. The itinerant event aims to raise public awareness of the importance of tire performance for drive safety, offering free control of tires.
"For Michelin, safety and performance are essential values" - says Emanuele Quattrin, Michelin's Digital & Consumer Experience Marketing Manager. "For this reason we have developed a technology that allows the drivers to know in a simple, fast and free way the wear status of its tires". The Check&Go event tour gives the possibility to thousands of people to check the tire performance of their car simply by going through the structure designed for the occasion that contains the laser technology developed by Michelin, which will stop in shopping centres and outlets of 17 italian cities.
Industree Communication Hub has designed at 360° the communication project and the tour of events, in synergy with Michelin.
O-One, the digital division of the Industree Group, has developed the website dedicated to the initiative and the social strategy designed together with Michelin, with the involvement of professional Instagramers for a true real-time photographic storytelling: live photos and video will tell the stages of the tour, promoting a greater culture of safety on the road.