Industree Communication Hub with Panini and Intesa Sanpaolo for the “Panini Tour UP! 2019”

Reggio Emilia, 14th March 2019 - Also this year Industree Communication Hub will manage the events of the "Panini Tour Up! 2019", consolidating also the collaboration with Intesa Sanpaolo. The agency follows the project in its entirety: from the conception of the game dynamics and of the communication system to the design of the structures up to the operational and logistic management, with the important goal of bringing the event all over the Italian territory, involving millions of collectors of stickers and hundreds of thousands of families.

The "Panini Tour Up! 2019" started last February 23rd and will continue until April 17th. The itinerant initiative for the launch of the Calciatori 2018-2018 collection includes 38 events in as many locations for a total of more than 50 event days divided into 3 formats: the events will take place in the squares of the main Italian cities, within shopping centers or within 24 branches of the Intesa Sanpaolo Group.

This year the participants will have the opportunity to participate at the Figuriniadi games, win the exclusive "Panini Tour UP! 2019" prizes and discover new games, such as knowing which figurine is most similar to each other by interacting with multimedia stations. Finally they will have the opportunity to receive the official Panini stamp for the completed album certification.

Industree monitors the behavior of the participants, studying and analyzing their propensity and involvement in order to guarantee an high level of experience in each edition. In this way the agency manages to create year after year an event that is always engaging, rich, fun and accessible, offering an emotional and exciting experience to everyone in the different locations.

Participation in the "Panini Tour UP! 2019" events is free and open to all upon registration on the site www.paninitourup.it or directly to events.