Industree Communication Hub returns to the basket: second season for the "Sponsor Day" of MyGlass

Milan, 2nd May 2018 - MyGlass has confirmed the choice of Industree Communication Hub for the development of a 360 ° communication plan that creates awareness throughout the national territory: an integral part of this project was the sponsorship of the national championship of Serie A1 Basketball, already active partnership from the season 2016/2017.
Here the experience of Industree Communication Hub comes into play, which, through a structured plan, has given life to the "Sponsor Day": event days designed to be experienced within each playing field of the teams participating in the championship.
This year the initiative has also been extended to the basketball league of LNP (National Basketball League) for a total of 42 events, all of great impact for players and fans. Each day - conceived as a moment of direct contact with the MyGlass universe - came to life before, during and after the scheduled matches and saw Industree engaged in the front row in the installation of stands, in the delivery of gadgets and awards, and in the general publicizing and management of the event.

Completing the project was the work of the Industree Digital Unit, O-One, which dealt with the management of the brand's social media: Facebook, Twitter and Instagram were the viral amplifiers of the contents of the "Sponsor Day", thanks to a strategic plan.