Industree Communication Hub promotes the new UniSalute "Family Protection" service

Milan, 17 May 2018 - The various aspects related to children's health have been the basis of the adv campaign that Industree Communication Hub has created for UniSalute. The company of the Unipol Group, which has been dealing with health protection for over twenty years, has created a new "UniSalute Protezione Famiglia" service aimed especially at children, placing the accent on a correct lifestyle to be adopted from an early age. . The preventive and non-prescriptive point of view has placed the daily life of children at the center of the project, placing the emphasis on nutrition and start-up to sport, with useful advice from an expert always available to families.

The entire campaign focused on the concept of "balance", underlined by the claim "Wellness is a question of balance". The commercial operation wanted to highlight the continuous exchange of information and services for prevention purposes that UniSalute makes available to its customers.

Industree Communication Hub has created the adv campaign and oversaw the planning of some of the major national press publications and the "RDS 100% Grandi Successi" radio station. The radio campaign is on air on RDS frequencies from 30 April to 27 May.

The newspapers involved in the planning are: Tv Sorrisi e Canzoni, Starbene, Famiglia Cristiana, Vivere Sani and Belli, Corriere della Sera, Il Messaggero, Il Mattino and Il Sole 24 Ore.