Industree Communication Hub on the most suggestive roads of Italy for MT Tour and Niken Tour Yamaha 2019

Milan, 29 May 2019 - Yamaha Motor Italia, leader in the production of authentic myths on two wheels, renews its collaboration with Industree Communication Hub for the realization of the MT Tour and the Niken Tour Yamaha 2019. The events bring together lovers of motorcycles from all over Italy to test on the road the new Hyper Naked motorcycles, Sport Touring and the revolutionary Niken, the decisive and versatile 3-wheel motorcycles, on which this year the attention of the brand has fallen and to which many of the stages of the tour have been entirely dedicated. The events involved all the actors of the Yamaha world, from the Yamaha Europe company to the official dealerships up to the customers, with the aim of creating engagement.

The 2019 tour departed from Palermo on February 16th, touching the 23 most suitable Italian cities to enhance the unique features and potential of motorcycles: all motorcyclists have the opportunity to take a test ride through the most evocative roads in Italy with thrilling paths to cross in the saddle of the MT, Tracer, Super Ténéré and Niken models made available by Yamaha and with the collaboration of the Official Dealers of the brand who contributed to the realization of the event.

The Brand Entertainment division of Industree Communication Hub supports Yamaha Motor Italia for the duration of the events and at every stage, from coordination and logistical organization to CRM.

O-One, the digital unit of the agency and digital partner of Yamaha dealers, oversaw the social strategy of the dealers involved, in order to align communication with that of the company. Through a training and support model offered to dealers, O-One has developed the culture of doing marketing and lead generation on social media with the aim of improving the sales results of the Yamaha Motor Italia brand's official network.