Industree Communication Hub for Maserati, the web commercial: a challenge at high altitude between world champions
In the web commercial created and produced by Industree Communication Hub for Maserati, a challenge on the ski slopes between former World Champion Slalom Giorgio Rocca and former World Champion Rally Alex Fiorio, driving Maserati Ghibli SQ4 wheel drive.
The web commercial, created and produced by Industree Communication Hub for Maserati, tells of an unusual and exciting race on the snowy slopes of the ski area of Livigno. The planning of the video on Maserati social neywork is curated by O-One, digital unit of Industree Communication Hub.
Three teaser movies anticipated the spectacular web commercial, made for the launch of the "Maserati Winter Tour 2014/15", traveling event hosted in the most picturesque ski locations to show all the secrets of driving in low grip conditions to fans and customers.
A challenge side by side at an altitude of 2,000 meters for the former World Champion Slalom Giorgio Rocca and former World Champion Rally Alex Fiorio that, driving the Maserati Ghibli SQ4 wheel drive, faces rough terrain and icy slopes to reach the skier. A thrilling race, with the two challengers through forests, crossing slopes, do maneuvers and spectacular jumps that demonstrate the full potential of all-wheel drive Q4 and the ability of the two athletes. The goal of the two contenders: arrive for first at the romantic rendezvous with a mysterious woman. Surprisingly, waiting for them in a mountain hut, an elderly lady who pulls the dough, imperturbable. There, they get a second ticket of the mysterious woman, with a new appointment: the two champions are rushing out and the chase continues.