Industree Communication Hub and Panini Italia together for the project CalcioRegali2017

Milan, 5th May 2017- The project is addressed to collectors of the Calciatori 2016-2017 stickers. Following a collection of points, they had the possibility to access an online prize catalogue which had been specifically implemented for the program. Users could choose their prize through a dedicated area of the website designed and managed by Industree Communication Hub and its digital division O-One (www.o-one.net), on the basis of the number of points they previously collected.

The prize catalogue which has been created for the reward program CalcioRegali2017 is composed of 9 sections. Prizes range from soccer balls, sport bags and backpacks for lower amounts of points, to the famous Panini’s Almanacco del Calcio and full sets of Nike uniforms for the most devoted collectors and their teams.

Industree Communication Hub has managed every single phase of the project CalcioRegali2017. In addition to creating the concept and fulfilling all the relevant administrative requirements, the agency has developed the suitable instruments to ensure the best involvement opportunity for users. In particular, a website (www.calcioregali2017.it) and an iOS and Android App have been created and released. Furthermore, Industree Communication Hub has fine-tuned its creativity on different channels throughout the implementation of the communication campaign. The collection of points started on 15th December 2016 and will end on 30th June 2017.