Industree Communication Hub alongside BPER Group for new Open Innovation initiatives
The Industree Change division continues the development of internal communication in support of a new initiative linked to the B612 program, which aims to promote the culture of innovation among employees of the banking group.
Milan, 25th September 2019 - The first B612 Camp, a new initiative of the BPER Group's Open Innovation project, was held on 12 and 13 September at the Forum Monzani in Modena. After the success of the "Call4Ideas - Hunt for innovators" contest, intended for all employees and aimed at forming the company's Innovation Community, BPER Group, with B612 Camp, gathered 50 members of the Community for a first meeting, which wants to be just the beginning of a collaborative path that is leading the company towards the implementation of new business models.
Industree has developed the identity of communication in support of the event, also creating diversified tools that will allow employees, who were not present at the workshop, to take advantage of the most salient contents of the two days.
B612 Camp, in these two days, saw the alternation of training sessions, serious gaming activities and an interactive workshop. Coaches, entrepreneurs, startuppers and teachers have led the participants to explore new business models and acquire the methods of managing an innovation project in an informal and fun atmosphere. These 48 hours of full immersion were also an opportunity for all 50 innovators to know each other and exchange ideas, laying the foundations for working as a real dream team in the following months.