Industree alongside SIFÀ and BPER Banca in the National Conference dedicated to CIRCULAR MOBILITY. "The cycle of sustainable mobility between Public and Private"

Industree Communication Hub has supported SIFÀ, Società Italiana Flotte Aziendali, and BPER Banca in the organization of the second National Conference dedicated to the circular mobility. The appointment entitled "CIRCULAR MOBILITY - The cycle of sustainable mobility between Public and Private", which took place in recent days at the Centro Congressi Giovanni XXIII in Bergamo, was an opportunity to reopen the debate on the new model of circular mobility, launched for the first time in 2019 within the first conference dedicated to Circular Mobility. At the same time, three important researches were previewed by Nomisma, as part of the Observatory on E-MOBILITY 2021, investigating for the first time the phenomenon within the Public Administration followed by the update of the surveys on the population and Enterprises, previously analyzed in 2018 and 2019.

Circular Mobility, a trademark registered at national and EU level, is a strategic project and innovative paradigm promoted by SIFÀ inspired by the principles of the circular economy, representing an aggregator of initiatives available to all Stakeholders, a catalyst of valuable relationships and the contact point from which to generate change in the mobility of tomorrow. A vision that starts from the use of raw materials up to their disposal and reuse, passing through production, distribution, use and management.

The round table involved important guests from the entrepreneurial, institutional and public world, and from research. The speakers included Paolo Ghinolfi, CEO of SIFÀ, Luca Gotti, Head of Bergamo Regional Head Office of BPER Banca, Claudia Maria Terzi, Councillor for Infrastructure, Transport and Sustainable Mobility of the Lombardy Region, Gianantonio Arnoldi, Vice President FNM and CEO Concessioni Autostradali Lombarde, and Alessandro Vitale, Scientific Divulgator Fondazione Umberto Veronesi, during the debate have addressed the current context of mobility in Italy and outlined some key aspects for a more virtuous and sustainable development on which the mobility of the future will be based.

Industree Communication Hub has supported SIFÀ and BPER Banca in the planning, coordination and management of the event in every phase, including the live streaming.

Industree's PR team has developed a PR and media relations strategy, involving several economic, financial and automotive newspapers, with the aim of raising public awareness on sustainable mobility in general and on "circular mobility" in particular.