i-Tech Industries strengthens the online presence and reputation of the brand icoone thanks to O-One's digital strategy
The company i-Tech Industries, international leader in the development of technologies for body remodeling and non-invasive treatments of connective tissue, has entrusted O-One with the creation of the new website and the management of social channels related to the brand icoone. In the first six months of activity, the social followers have strongly increased: on Facebook there has been an increase of +22%, on Instagram +33%.
O-One, digital division of Industree Communication Hub, has been chosen by i-Tech Industries to develop the digital strategy dedicated to the international launch of the new range of icoone machines, with the aim of strengthening the positioning of the brand as a leading system in the fields of beauty care, rehabilitation and wellness.
The Bologna-based company, already a worldwide reference point in the development of technologies for body remodeling and non-invasive treatments of connective tissue, has entrusted O-One with the design and implementation of the new website, more usable and faster in communicating effectively the 3 areas of belonging of icoone products: beauty, medical and wellness.
The assignment also includes the development and updating of the social and digital strategy of the brand channels (in particular Facebook, Instagram and Linkedin), through which to strengthen brand awareness and user engagement. The main objective was to create a distinctive narrative around the new icoone product range, creating industry content that could highlight its specific benefits, aimed at different targets, and its high technological innovation.
In 6 months of activity, important results have already been achieved in terms of user interaction and involvement on the brand's social media outlets: on Facebook there has been a 22% increase in the follower base, on Instagram +33%, thanks also to the activation of advertising campaigns created ad hoc to strengthen icoone's online presence and reputation.