i-Tech Industries launches the new i-Boost Concept and relies on O-One for the development of the digital and adv strategy
The company i-Tech Industries, a world leader in the development of technologies for body remodeling and non-invasive treatments of connective tissue, confirms O-One to promote an innovative project, i-Boost Concept, through the definition of a digital strategy dedicated to the creation of the website, social content and ADV campaign launch.
A new concept of aesthetics based on the interconnection between skin and body movement. This is the principle on which the research group of i-Tech Industries has focused in the creation of i-Boost Concept: a protocol of aesthetic action able to offer personalized treatments for each customer by combining two revolutionary devices, icoone and icoone Booster. A new idea of beauty, unique at a global level, based on exclusive positioning, technological innovation and attention to the client, which allows to work in just 20 minutes the entire body, obtaining excellent results in very few sessions.
In a future in which all our actions will be interconnected and will have more than one function, the world of beauty centers and spas is also destined to develop in this direction. i-Boost, in fact, born from a holistic vision of body and mind, will allow beauty professionals to go beyond the surface of the skin, offering their clients total beauty, which comes from the perfect harmony between skin quality, balance of muscle tone and mental well-being.
This new project was presented for the first time last October at the International SPA & Beauty Congress in Paris in the guise it deserves: a perfect synthesis of beauty, science and luxury.
The Bolognese company has relied on the expertise of O-One, digital unit of Industree Communication Hub, for the design and implementation of the new website, with the aim of communicating the new global beauty philosophy of i-Boost in a clear and effective way both to the corporate client, who decides to expand its business, and to the final customer, who is looking for new solutions for his well-being.
In parallel, the assignment includes the development and updating of the social digital strategy of the Brand's channels - in particular Facebook and Instagram - with the aim of increasing awareness about i-Boost and the benefits of its treatments and to create interesting industry content that gives more visibility to the services offered and also creates more interaction among interested users.
In addition, O-One has taken care of the development of the advertising strategy for the launch of the innovative project of i-Tech Industries, through the sponsorship of content on social platforms and Google with the aim of increasing the engagement of the Brand on users and prospects and increase the traffic on the website of the world of i-Boost.