Great success for the Panini Tour 2014

Panini, historical collectibles company in Modena, has chosen to rely on the experience of this year Industree Communication Hub for the design and implementation of the campaign’s brand of entertainment Panini Tour in year 2014. Ended with a great success, the Panini Tour 2014 has reached city squares and shopping centers along the entire peninsula from South to North. 

Over 170 events involving about one million children and their families in the name of the exchange and the games with the most famous figures in Italy. Two collections: Calciatori 2013-2014 and Zampe & Co. from 2013 to 2014.

Concept, design and organization have been covered by Industree Communication Hub who oversaw every aspect of the appointment dedicated to the community of collectors.

Since the onset of the Panini Tour, which took place ten years ago, Industree Communication Hub has continued to grow up the project by creating entertainment events designed according to the characteristics of the communities and of the territory with the goal of maximizing effectiveness of intervention and investments.

Collectors and fans of all ages have had the opportunity to meet themselves in two different locations: the squares of big cities and the shopping centers of medium-sized towns.
In the first ones Panini Tour made a stop for two days. Quizzes, prize competitions and the exchange of the two collections of stickers with Panini staff were held in covered outdoor areas where it was also set up a small inflatable football field.
Format reduced instead inside shopping centers where, one day long at the stand Panini, the animators have entertained children and parents with fun activities, distribution of stickers and sticker albums in addition to the exchange to complete the collections.

“Our agency, through specialized areas of expertise, manages all aspects of communication through the connection and coordination of their divisions - says Andrea Consolini, Event Manager of Industree Communication Hub, responsible for the organization and follows declaring - an integrated system that permits us to know our audience and to have an extraordinary precise and accurate focus in order to satisfy your expectations with tailormade projects.”

“With the Panini tour we wanted to bring our collectors to the concept of 'backyard': a place and a time where people are able to get together with each others thanks to stickers collection, sharing a common passion among different generations” - explains Antonio Allegra, Italian Market Director, Collectibles Department of Panini SpA.

“Sharing is the key word: a typical term of the virtual squares but for the figures is that for stickers in fact, the basis of a 'social network' much older that acquires more value as moment of 'physical' meeting and exchange” - said Milena Colombini, Marketing Manager, Collectibles Department of Panini SpA.