"Escape from the city": the journey on board of Maserati is signed by O-One
O-One tells Maserati on the road through "Escape from the City", the latest photographic touring exhibition created by the digital unit of Industree Communication Hub for the house of Trident.
Continues the journey begun in May 2016 on board of Maserati. At the head of the project "Escape from the City" O-One, the Industree Communication Hub digital unit. An exciting journey, on and off the city, aimed to tell the performance and renewed the infotainment system of the new Maserati Ghibli and Quattroporte.
Two routes thought for this exciting project influencer marketing. The first trip took Maserati Ghibli from Bologna to Verona, passing through the most iconic streets of the two cities before heading for country roads and unusual landscapes, looking for an ideal setting in which to match the colors and elegance of Maserati Ghibli.
The second route will be to discover Turin and Milan and the most exciting adjacent suburban locations in which to capture the elegance and performance of the Quattroporte.
The travel report was entrusted to Instagramers Giampiero Riva and Cynthia Gabriel for a storytelling around on the road. The pictures made will be shared on Instagram and Facebook @maserati_italia @MaseratiItalia and channels of influencer @mental_shot and @giariv.