Emak celebrates 50 years of Oleo-Mac and entrusts Industree with concept and advertising
Following a consultation, the leading company in the care and maintenance of green areas has entrusted Industree Communication Hub with the development of the communication concept for the celebration of 50 years of the Oleo-Mac brand. The agency is responsible for the development of the identity, the advertising campaign, the creation of the corporate video and the pop-up material for the points of sale.
Emak, a leading company in green care and maintenance, has entrusted Industree Communication Hub with the development of the communication concept for the 50th anniversary of the Oleo-Mac brand.
Technology, virtual design, digitalization: this is Oleo-Mac today, the result of 50 years of investments, passion and closeness to the customer. And it is history, experience and tradition that have shaped the brand's identity and made it famous throughout the world, and it is those same values that lay the foundations for the future.
To encapsulate 50 years of history in a single image and communicate Oleo-Mac's growth path, the agency, together with the Emak marketing team, has developed an identity that contains the parallelism between the starting point, fifty years ago, and today, with new technologies and innovation: this is not a point of arrival, but a new departure.
Giovanni Masini, Marketing Director of Emak, explains - "We wanted the 50th anniversary to be a symbol of continuity with the past and a look to the future at the same time: hence the celebratory logo that recalls a rising sun, a metaphor for novelty and a promising tomorrow."
Even the claim "A trust for the future” is a statement of intent: a phrase that represents the Brand and supports the company in overcoming every challenge. The key concept of trust is the bridge between past, present and future: a dynamic trust, oriented towards doing, growth, development of people and products.
To celebrate the 50th anniversary together with the customers, an advertising campaign aimed at the trade magazines and a corporate video celebrating an Italian story that speaks of competence, technology and innovation - qualities that have come together thanks to the passion of people who have believed in a dream: to make green care a real mission.
In addition, the company has produced a limited edition of the brand's most iconic models, available in a layout featuring a new livery color, an iridescent and bright version of the traditional color on which the new brand stands out.
Specialist dealers will also be an active part of the anniversary: branded tools dedicated to points of sale have been created, such as displays for the limited edition series of machines, brochures, posters, postcards and a line of dedicated clothing and gadgets to celebrate Oleo-Mac's 50th anniversary every day of the year.
Industree Communication Hub took care of the identity development and the declination on all materials, the realization of the advertising campaign and the corporate video.