"Così ti chiamerò" is the Branded Podcast dedicated to parents-to-be

Aptamil bets on branded podcasts, one of the most effective and engaging content marketing strategies and, for its channel Aptaclub Italia, confirms O-One for the realization of a project whose editorial focus revolves around one of the most intimate and important phases of pregnancy: the choice of the baby’s name.

The format "Così ti chiamerò" is a column in 7 episodes to inspire new parents in the choice of the name to give to their baby boy or girl, telling curiosities, anecdotes and meanings that develop around the famous "lists of names": from the most classic to the most original ones, from the exotic to the "spiritual" ones, passing through colors, flowers and...animals! An ironic content that aims to emotionally involve users and promote a positive and shared vision of parenthood.

Through an original and creative storytelling, the brand emphasizes its distinctive values with quality content that can create a special connection with the audience.

This project with Aptamil marks for O-One a further step forward in the development of Branded Podcast that sees the agency involved in the entire production chain: from the conception of the creative concept to the creation, distribution and promotion of audio content.

As Gianfranco Fornaciari, CEO of O-One, explains: "Podcasts represent a touch point that is still quite new, but their fact that they are now part of our everyday life makes it essential to insert them organically into the communication strategy of the brand. I believe that no other content format is able to get the user's attention in such an in-depth and prolonged way".

"Così ti chiamerò" is already available through the Spotify Aptaclub Italia channel and on Spreaker, and will soon be available on other major music streaming platforms such as Apple and Google Podcasts.