Canon Italia chooses Industree Communication Hub for the creation of B2B live streaming events dedicated to the Partner channel

Canon Italia has entrusted Industree Communication Hub with the realization of the "Partner Kickoff Meeting", a series of events that the company organizes every year for its partners, i.e. for the network of SME companies that resell Canon products and solutions for the office and professional printing world in Italy.

Over two days, three events - each dedicated to a different target - took place not in presence but in live streaming, in line with the directives aimed at facing the Covid-19 health emergency. For the occasion, Industree Communication Hub set up a real TV studio inside the Customer Experience Center of the Canon headquarters in Milan.

The company managers took the stage to illustrate the 2020 results, the prospects and market strategies for 2021. Moreover, thanks to the involvement of a sand artist, three highly emotional videos were produced to retrace the history of the Canon logo, the theme of the Hybrid workplace and Canon's constant support and closeness to its network of companies.

Industree Communication Hub designed the identity (naming and concept) and realized the supporting communication activities.

The agency was even responsible for the development of the website dedicated to the initiative and the preparation of the registration and streaming platform.

Industree Communication Hub managed the direction and the technical production of all the live speech sessions and the coordination of the content production.