BPER Banca, great numbers for the contest "#VersoScuola". The "Teen! Space" project bring the O-One signature
The photographic contest reserved for teenagers and dedicated to a precise moment of their daily life has ended: the journey to school, protagonist with the dedicated hashtag #VersoScuola. The contest, designed by O-One - digital unit of Industree Communication Hub - has reached important numbers: over 350 participants and more than 39,000 interactions reached on Instagram.
Milan, June 18th - With the awarding of prizes by
the judges, the digital contest
#VersoScuola has officially ended. The creative competition, developed
within the "Teen! Space" project, came to life on March 12th from the
BPER Banca portal dedicated to the world of teenagers. A communication project
born with the aim of promoting the
talent of young people, helping them to express their passions through a
safe and effective use of the web and social networks. #VersoScuola was, specifically, an initiative aimed at photography,
with the aim of capturing a topical moment of everyday life of teenagers: the
journey to school.
The #VersoScuola contest has reached
important numbers, creating a community
of young people around the project: over
350 participants and more than 39,000 interactions reached on Instagram.
A jury composed by BPER Banca and Instagramers Italia selected the winners by evaluating the shots published on the platform, based on quality, creativity and relevance to the theme represented.
O-One contributed to the "Teen! Space" project from the concept and design of the competition to the promotion with a social media marketing strategy for the Instagram channel.
The many high quality photographs sent will be used for the development of a creative social storytelling expected in the coming months. This is to give visibility to the talent of the young participants, strengthening the direct link with the users and developing an effective community of value around the project.