"BePro", the new international campaign signed by Industree Communication Hub for Prometeon: how corporate values become shared behaviors
Industree Communication Hub and Prometeon together to communicate a common system of behaviors that can guide people's daily actions. "BePro" leads the actions of the individual based on company values and allows to obtain better professional results in compliance with common guidelines.
Milan, 5th April 2018 - With the aim of raising, supporting and improving the professionalism of its employees, Prometeon, leading company in the industrial tire sector, turned to Industree Communication Hub: this is how the "BePro" campaign was born (Be Proactive, Be Professional, Be Prometeon), a project designed to create a system of behaviors shared within the work environment, establishing five main guidelines that each employee is invited to follow in order to work better and to reach efficiently their personal and business goals.
"Prometeon's Behavior for Growing Performance" is the slogan of the international campaign that Industree Communication Hub has looked after, from design to creation, through the realization of the logo, the development of the internal communication system including various tools such as totems, posters and informational folders, as well as the production of a launch video and numerous guerrilla tools. The creativity signed by Industree has kicked off the sign left by Prometeon tires on different terrains: a symbol of how people's daily actions are able to leave a deep trace on group's results. "Run for results", "Drive team exellence across functions", "Pursue Continuous Feedback", "Find another way", "Act as an entrepreneur" are the five behaviors on which the project dedicated to managers and collaborators is concentrated.
From this first campaign will start the new project faced by Prometeon with the collaboration of Industree Communication Hub: the "GetPro" campaign, dedicated to the launch of the new company Performance Management system based on the constant relationship between managers and collaborators that goes beyond simple numerical indicators and that also includes the behaviors promoted by the "BePro" project. This realization will be followed by the Industree group.