Barilla entrusts the International Employer Branding campaign to Industree Communication Hub

Milan, 9th May 2018 - A strong and distinctive Employer Value Proposition has supported Barilla's communication choices in the creation, with the collaboration of Industree Communication Hub, of the new international Employer Branding campaign.

True, attractive, credible, unique and sustainable, Barilla's EVP descends directly from the aim that Barilla, as a company, has given itself: "Good for you, good for the planet". A way of doing business inspired by the well-being of people and the environment: these elements brought to life the campaign, which has developed through a series of video clips created to share strategic and inspiring contents, such as the EVP points and the purpose of the company, and then, more and more specifically, the added value created by and for Barilla employees.

Through two launch videos and 15 video testimonials, the employees have relate, with their own voice, the most significant aspects of the value proposition, interpreting it through their personal experience, in a true, open and transparent way.
The sense of belonging to Barilla is the key to interpreting each story, in which unique and different people work together, sharing values ​​and objectives.

The "Human touch", the pride of feeling Barilla, the practices adopted reflecting the commitment to diversity and inclusion, a dynamic and meritocratic environment, the work guided by a higher purpose linked to GYGP, the innate passion for quality these are just some of the themes touched in the video stories shot in different countries, where Barilla is present. Stories of people different for age, sex, country of origin, cultural roots, professional profile, objectives. Stories of everyday life where job is the great challenge and colleagues are a resource for improving and exchanging ideas.

Video stories have been joined by a digital campaign that has made tangible the salient points of the Employer Value Proposition declined within, towards the entire Barilla population in the world, and towards potential external candidates.