Aptamil enters the world of Branded Podcasts with O-One
Aptamil, a brand that offers specific baby food, has commissioned O-One, the digital unit of Industree Communication Hub, to create an editorial branded podcast project dedicated to pregnancy and motherhood.
Aptamil enters the world of Branded Podcasts and, for its Aptaclub Italia channel, entrusts O-One with the realization of a project whose editorial focus revolves around the themes of pregnancy and motherhood, tackled with an "edutainment" approach, which ranges from the information sector to the lighter one and entertainment.
The "Diary of a pregnancy" format is in fact a journey in the 40 weeks of gestation, with synthetic pills in which to discover curiosities and information on pregnancy step by step, proposing to share an emotional and exciting approach to motherhood, through the engaging power of the voice.
The podcast, born more than ten years ago, is currently experiencing a moment of great popularity, thanks to the evolution of streaming platforms and the rapid spread of smart speakers, thus marking a sort of revenge of the audio on the video.
With over 7 million listeners aged between 16 and 60 in Italy, the podcast phenomenon could not fail to attract brands, imposing itself as a new and effective opportunity for contact with its customers.
The "Branded Podcast" is an audio content which, by developing an original and creative storytelling, is able to involve the user more, allowing companies to transmit their distinctive values through stories that know how to create a special connection with the public.
O-One will take care, in close collaboration with Aptamil, of the entire production chain, from the concept to the diffusion through the Spotify channel Aptaclub Italia and the main music streaming platforms. The podcast will also be available as an Alexa skill and can be listened to through your smart speaker.
As Gianfranco Fornaciari, CEO of O-One points out: "This important task comes to seal a strategic moment for us that follows the development of a suite of services dedicated to the "Branded Podcast"and the preparation of an internal team that works closely with a rich network of collaborations with the music and radio world. Our added value is precisely that of providing a structure capable of producing podcasts for large brands, taking care of the entire supply chain, from concept to production up to the broadcast and management of advertising".