Amorino turns 20 and entrusts Industree with the restyling of the corporate identity
Amorino, the leading Italian natural ice cream brand with 200 stores in 17 countries around the world, is preparing to celebrate 20 years in business in 2022 with a makeover. Following a consultation in which French and Italian agencies participated, the company awarded the assignment to Industree Communication Hub.
Amorino is approaching the celebration of its 20th year and has chosen to renew its image by entrusting Industree Communication Hub, following a consultation involving French and Italian agencies.
Amorino was founded in 2002, when two childhood friends, Cristiano Sereni and Paolo Benassi, decided to open an artisan gelato shop in the center of Paris, on Île Saint-Louis, not far from the most famous gelato shop in Paris, Berthillon. The challenge was to make excellent gelato in the most natural way possible, bringing the magic of Italian artisan gelato to the world.
Today, the Amorino Brand is the leading artisan gelato franchise in the world, with 200 outlets in 17 countries, and the passion of the two founders continues to assert itself through the core values: attention to the raw materials used and high quality standards in the production process.
Amorino has entrusted Industree Communication Hub with the restyling of its look, in order to strengthen its identity as a Brand with an Italian DNA and a strong international vocation and, at the same time, increase customer engagement, enhancing in a contemporary way the characteristics of which the brand is a living expression: quality, authenticity and taste.