Reale Group
A multiplatform, interactive Sustainability Report
focusing on the value of people
Reale Group operates in the insurance, banking, real estate and services sectors through the Parent Company (Reale Mutua di Assicurazioni) and its subsidiaries in Italy, Spain and Chile.
For the first time in 2016, Reale Group has chosen to draw up its own Economic, Environmental and Social Sustainability Report as a Group document. The 2016 edition of the Sustainability Report originates from a profound revision of the sustainability strategy, aimed at enhancing sharing with stakeholders and their full involvement.
It is in fact the metaphor of "taking people by the hand" to accompany and assist them in the course of their lives which was the primary inspiration of the iconographic concept developed by Industree Communication Hub for the 2016 Sustainability Report of Reale Group, declining throughout the communication project.
Industree Communication Hub has overseen the creation of both the printed version and the interactive PDF of the Reale Group Sustainability Report in three languages: Italian, English and Spanish. By integrating text, images, infographics and frequent visual recalls related to the salient issues of the financial statements and thanks to internal and external in-depth links (in the interactive version) it has been possible to offer the reader a multilevel fruition experience, to meet the different needs of deepening of recipients.
The Sustainability Report was officially presented during an event organized at the Turin Book Fair. All the guests were given a paper summary and a USB support containing interactive versions of the budget.
An interactive Sustainability Report, to transmit, through images and in-depth content, the value
that "taking hands" is for Reale Group.