Piaggio Aerospace
Rebranding and multi-media digital identity
THE DIALOGUE BETWEEN CORPORATE AND DIGITAL:
WHEN REBRANDING BECOMES AN INTEGRATED COMMUNICATIONS PROJECT
Industree Communication Hub oversaw the entire rebranding project for Piaggio Aerospace, interpreting and translating the great Italian aeronautics group’s new identity and strategic repositioning into a new corporate image.
From the conception of the new logo and the coordinated graphic design campaign to the creation of a new fully responsive website with reorganised content, accessible from smartphones, tablets and desktop, this communication project entailed the integration of Industree's extensive corporate and digital expertise.
BUILDING A NEW CORPORATE IDENTITY:
LOGO DESIGN AND BRAND BOOK
The new corporate image of Piaggio Aerospace was designed to communicate the company's identity and values through images, narrating the evolution and consolidation of a reality forged in excellence and standing at the forefront of technology.
A metaphor for the airspace in which Piaggio Aerospace expresses itself, the colour blue has been used in different shades to create a composite pictogram in which the different hues intersect to form the letter “P".
Thus takes shape an aerodynamic logo that expresses the concept of progress, featured on web pages that offer a futuristic browsing experience while simultaneously deciphering the company's long and glorious industrial past.
In addition to creating the new logo, Industree also designed and edited the new Piaggio Aerospace brand book. This manual provides all the information necessary to correctly approach Piaggio Aerospace’s corporate identity, constructing a brand language able to convey the universe of the company's values in a communication code and graphical style made up of signs, images and messages.
A practical guide that regulates the corporate identity and values of the company, answering questions on both style and graphics for any stakeholder creating communication materials for the brand.
DEFINING A NEW DIGITAL IDENTITY:
RESTYLING THE COMPANY WEBSITE
During the process of rebranding, Industree's corporate and digital divisions have worked in synergy to devise Piaggio Aerospace's new digital corporate identity.
In parallel to the design of the new brand image, Piaggio Aerospace chose Industree Communication Hub to redesign its website. The integration of our corporate and digital expertise has given birth to a new web identity for Piaggio Aerospace, stylistically and conceptually consistent with the aviation company's overall rebranding strategy.
A new website with reorganised corporate content, fully responsive and compliant for use with smartphones, tablets and desktops.
From the conception of the new logo and the coordinated graphic design campaign to the creation of a new website, this communication project entailed the integration of Industree's specific corporate and digital expertise.