Panariagroup Industrie
Ceramiche S.p.A.

Life areas: an integrated corporate communication project
for the first Sustainability Report of the ceramic sector

Panariagroup Industrie Ceramiche S.p.A. has structured its corporate identity with an integrated project, developed by Industree Communication Hub and its digital O-One unit, with the aim of consolidating the institutional image of the world's leading group in ceramic surfaces.
The restyling of the logo was the first step of the project, with the aim of making it more modern and responsive to the identified communication objectives.

For Panariagroup, the agency then devised the concept "surfaces of life" that wants to highlight and enhance the moments of contact between the excellence of the products of the Group's brands and the lives of the people, and then declinate it consistently on a series of tools such as the corporate video, the corporate presentation and the corporate website, designed and created by O-One, the digital unit of Industree Communication Hub. Here, the Company's key stakeholders become protagonists and spokesperson of the Panariagroup DNA through faces and testimonies of their own experience.

The corporate communication project has also found its declination in the development of the Company's first Sustainability Report, as well as the first in the ceramic sector.

In addition to the graphic and visual realization of the Report according to the shared conceptual lines, Industree Communication Hub also conceived and produced the document synthesis video, for a multiplatform sharing, and some tools created specifically for the official presentation event organized at the Green House of Deloitte, partner of the reporting project.
The plurality of communication supports has allowed a greater capillarity of sharing contents and results among the heterogeneous public of company stakeholders.

An integrated communication project, multi-platform and multi-stakeholder
which revolves around the concept of "surfaces of life"
to enhance the moments of contact between the excellence of the products of the Group's brands and people's lives.