Mirabilandia redefines
its digital strategy
The digital strategy of the most important Italian amusement park
The largest amusement park in Italy, which is part of the Parques Reunidos group, one of the leading entertainment companies worldwide, has chosen to link up with the digital agency O-One, the digital unit of Industree Communication Hub, for a two-year collaboration with the objective of defining and renewing the strategic assets in the digital and social field of the parks "Mirabilandia Parks", "Mirabeach" (new 2018 park from the claim "The Caribbean to Mirabilandia!") and "Ducati World" (whose opening is planned for 2019).
The expertise of O-One will bring an integrated digital native approach in which the interaction logic typical of digital and social environments will form the basis on which to develop an original and innovative storytelling that will update the classic theme of entertainment, through a more authentic and emotional experience that every person can experience within Mirabilandia Parks.
Strategy and Planning
Organized by O-One are the strategy, the supervision of editorial production and the planning of advertising on Social Media (planning, setup and management of adv campaigns). Starting with the campaign launched during the reopening of Mirabeach, scheduled for June, with the aim of communicating all the news of the park for a differentiated target that embraces families, teenagers and young adults.
The typical logic of digital and social environments
to support a dimension
more authentic and emotional of the Mirabilandia brand.