Intesa Sanpaolo

The promotion of XME dindi, the piggy bank dedicated to children

A new collaboration between Intesa Sanpaolo and Industree Communication Hub for the promotion of XME dindi, a fun interactive piggy bank dedicated to children to store their first savings.

To allow children to discover the value of money and the concept of savings, Industree has supported Intesa Sanpaolo in the realization of events during two weekends in 17 branches of the bank present everywhere in Italy.

In collaboration with the Museo del Risparmio, in fact, the advertising agency supported the banking group in organizing educational workshops and activities aimed at involving children from 7 to 12 years in a context of play and fun, teaching them the importance of money.

Special guest of these meetings was Pepper, the humanoid robot designed by the Intesa Sanpaolo Innovation Center and specially "educated" to interact with children on the themes of the initiative.
Furthermore, Industree oversaw the registration platform and coordinated activities in the branch.